One of the most critical points of marketing is “Content”. How to make it “Outstanding, Popular, Hit the Spot, Great”, how to communicate directly with target group, how to draw interest and attraction from target group, and how to create perception, memorization, recognition (Branding), leading to decision to buy products or services.
Content Marketing Critical Points
Content has to be interesting and be able to communicate feeling
and draw attention.
Content has to carry key words
to target group
Content has to be continuous and constant
Content has to be sincere to target audience
Content has to show value to target audience
STEPPS of content which
people like to share.
Improve Image of Content Owner
Mix with Situation in Real Life
Affect Emotion and Feeling
Create Social Trend or Sharing
Valuable to Audience
Stories is Interesting / Invite Audience to Follow